Your packaging’s logo is the handshake between your brand and customers. A premium finish elevates perceived value by up to 70% (Forbes, 2024), while a poorly executed print can undermine trust. Choosing between hot stamping, UV coating, silkscreen printing, and embossing impacts cost, sustainability, and customer experience. Let’s decode which technique fits your brand.
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Main Logo Printing Methods Explained
Hot Foil Stamping
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Spot UV Coating
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Silkscreen Printing
Embossing/Debossing
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How to Choose the Right Logo Printing for YOUR Brand
Budget-Conscious? → Silkscreen
Luxury Appeal? → Hot Stamping + Embossing
Eco-Brand? → Embossing (no ink) or Water-based UV
Durability Needed? → UV Coating (scratch-resistant)
Combine Techniques:
Example: Letterpress logo (deboss) + subtle gold foil = timeless sophistication.
Test Substrates:
Spot UV works poorly on uncoated paper. Hot stamping requires smooth surfaces.
Simplify Artwork:
Embossing needs bold lines. Silkscreen struggles with gradients.
Conclusion: Match Your Brand DNA
Your logo printing isn’t just decoration—it’s a silent ambassador. Align it with your brand’s soul.
Ready to elevate your packaging?